Coldplay’s Up&Up video won the MTV Visual Effects Award this week. The Israeli directors of the video clip with more than 75 million views on YouTube are the Israelis Gal Muggia and Vania Heymann.
“These are pretty prestigious awards in the world of music videos,” Muggia said. The artists used the ‘compositing’ technique that visually combines two story lines, such as people in a pool that is optically set in a washing machine, birds flying under water or a volcano that pops out popcorn.
Heymann and Muggia describe it as “a poignant, surrealist montage which alludes to contemporary issues.”
Coldplay’s lead vocalist, Chris Martin, has lauded the clip “one of the best videos people have made.”
