MAGAZINE ABOUT LIFE IN ISRAEL

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food

How Ben & Jerry’s Ice Cream Made it to Israel

in Life, Culture & Sports

Over thirty years ago, Avi Singer, an Israeli who had lived in the United States for over a decade, knew he was moving back to Israel and wanted to bring back something special. Little did he know, it would lead him to establish the first and only independent Ben and Jerry’s manufacturing company in Israel.…

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Food Sales Fly in First Half of 2020

in Life, Culture & Sports

Given the current need to stay home, it’s not unexpected. In the first half of 2020, food sales increased by 9% compared to 2019, meaning an additional NIS 2 billion for the food and beverage industry. With millions of households full, mid-March’s lockdown and another imminent return, plus the closing of bars and restaurants, people…

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How Falafel is Fundraising for Small Business

in Life, Culture & Sports

Known for its tried and true fried balls of chickpeas, a new volunteer initiative is turning the Israeli flagship dish into a fundraising effort. It started when Yaron Karmi, an Israeli falafel stand owner, was spotted on the news just as the economy was locking down due to COVID-19. He wore his heart on his…

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Investing in the Israeli Desert

in Economy & Innovation

More than half of Israel is desert land, yet thanks to innovation and dedication, the desert seems to be truly blossoming. With much focus placed on central Israel, specifically Tel Aviv, in terms of urban development, some eyes are shifting towards a more long-term, and less saturated, focused future – meaning that the Negev is…

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The Hesitant Return of the Restaurants

in Life, Culture & Sports

While it may seem like good news to most, restaurants re-opening across Israel as of May 27 is an ongoing deep struggle for owners, employees, and consumers alike. For the Israeli residents post-lockdown, many haven’t worked for months, lost their jobs, and don’t have the funds to go out and enjoy the luxury of dining.…

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