MAGAZINE ABOUT LIFE IN ISRAEL

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Vertical Urban Farming on the Market

in Economy & Innovation

A new trend is growing, and it serves the intersection of sustainability, sales, and supermarket consumers. After a successful trial period with Israel’s largest supermarket Rami Levy, Israeli startup Vertical Field has entered a long-term partnership and will expand its “living walls” to more supermarkets in the chain. Vertical Field, founded in Ra’anana in 2006,…

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Plant Fiber is the New Plastic

in Health & Science

For people who want to ‘go green,’ packaging companies make it nearly impossible. Supermarket shelves are filled with plastics, and the majority of plastic pollution can be attributed to the increase in packaging. Plastic packaging is known to extend the shelf life of food, including meats and vegetables, yet there is a new material on…

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Corona Lockdown Makes Small Businesses Creative

in Health & Science

Small businesses are supposed to be shut down; however, some are finding stealth ways to stay open. A flower shop starts selling “agricultural products” and herbs. A falafel shop delivers to the closest bench. A clothing store starts to sell fruits and vegetables. Coffee shops serve coffee in paper bags. Still feeling the effects of…

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How Ben & Jerry’s Ice Cream Made it to Israel

in Life, Culture & Sports

Over thirty years ago, Avi Singer, an Israeli who had lived in the United States for over a decade, knew he was moving back to Israel and wanted to bring back something special. Little did he know, it would lead him to establish the first and only independent Ben and Jerry’s manufacturing company in Israel.…

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Food Sales Fly in First Half of 2020

in Life, Culture & Sports

Given the current need to stay home, it’s not unexpected. In the first half of 2020, food sales increased by 9% compared to 2019, meaning an additional NIS 2 billion for the food and beverage industry. With millions of households full, mid-March’s lockdown and another imminent return, plus the closing of bars and restaurants, people…

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