MAGAZINE ABOUT LIFE IN ISRAEL

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Tel Aviv Lights Up with Ramadan Kareem

in Life, Culture & Sports

The central Tel Aviv city municipality building lit up in bright Arabic lights with a “Ramadan Kareem,” wishing Arab residents who practice to “have a blessed Ramadan.” Kicked off at the spring crescent moon, 1.6 million Arabs residing in Israel honor the 30-day holiday as the holiest month and one of the five pillars of…

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Vertical Urban Farming on the Market

in Economy & Innovation

A new trend is growing, and it serves the intersection of sustainability, sales, and supermarket consumers. After a successful trial period with Israel’s largest supermarket Rami Levy, Israeli startup Vertical Field has entered a long-term partnership and will expand its “living walls” to more supermarkets in the chain. Vertical Field, founded in Ra’anana in 2006,…

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Plant Fiber is the New Plastic

in Health & Science

For people who want to ‘go green,’ packaging companies make it nearly impossible. Supermarket shelves are filled with plastics, and the majority of plastic pollution can be attributed to the increase in packaging. Plastic packaging is known to extend the shelf life of food, including meats and vegetables, yet there is a new material on…

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Corona Lockdown Makes Small Businesses Creative

in Health & Science

Small businesses are supposed to be shut down; however, some are finding stealth ways to stay open. A flower shop starts selling “agricultural products” and herbs. A falafel shop delivers to the closest bench. A clothing store starts to sell fruits and vegetables. Coffee shops serve coffee in paper bags. Still feeling the effects of…

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How Ben & Jerry’s Ice Cream Made it to Israel

in Life, Culture & Sports

Over thirty years ago, Avi Singer, an Israeli who had lived in the United States for over a decade, knew he was moving back to Israel and wanted to bring back something special. Little did he know, it would lead him to establish the first and only independent Ben and Jerry’s manufacturing company in Israel.…

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