Fashion is a highly creative commerce industry, yet the more abundance in design breeds more unsustainability within the industry. For the first time ever, Israeli Fashion Week will spotlight designers who focus on sustainable manufacturing and production processes. Forty of the top designers who have on-demand production cycles, use recycled textiles, and have a sustainable vision, will take the stage in March to uplift an innovative future for fashion.
Overproduction and overconsumption leave a major carbon footprint, displaying the two sides of the spectrum that creates an excess of materials that eventually become waste. Tel Aviv Fashion Week supporting the closing chapter of “fast fashion” and amplifying the message that intentional creation is the way forward.
Sponsored by Kornit Digital, a digital textile design printing company, CEO Ronen Samuel states that the fashion industry “remains mired in obsolete and inefficient manufacturing processes which, among other issues, are responsible for up to 25% of water pollution globally.”
The kickoff party will be hosted by Bar Rafaeli and is in partnership with Moty Reif, who launched the event a decade ago to support Israeli artists going international. Reif says that “For the past five years, we’ve been a driving force behind inclusivity in fashion, and now we are tackling the industry’s most pressing issue of our time and joining forces with Kornit in order to make production more sustainable – Startup Nation technology meets fashion, to change the world together.”
