MAGAZINE ABOUT LIFE IN ISRAEL

Israeli Woman Awarded #1 in Top Innovation CEOs for Baby Formula

in Health & Science

Hamutal Yitzhak, CEO of Else Nutrition claimed the number one spot in World Biz Magazine’s list of Top 100 Innovation CEOs. Known for “reshaping infant nutrition,” Yitzhak’s company has developed the first plant-based, dairy-free, and soy-free baby formula, which launched in March 2021. 

Screenshot of World Biz Magazine

In addition to factoring in commercial insight and market integrity, the award reviewed product, service, functional, strategic, and managerial innovation. Receiving over 40,000 entries, Editor in Chief Mike Walters says that “to be selected #1 is a testament to Hamutal’s contributions to raising standards in infant and child nutrition. In the face of overwhelming barriers to entry, she has brought a real alternative to the market; one that is cleaner, healthier, and better for the environment. Else Nutrition has successfully disrupted its space and is on the cusp of global expansion, providing an exciting opportunity for investors.”

Shahar Fogel, CEO of Rookout, which allows software engineers to easily identify flaws and debug already written code, also made the list. 

See the full list here.

Based in the startup city of Tel Aviv, Zo Flamenbaum is a writer and social entrepreneur who dedicates her time to mission-driven projects that empower connection between the many diverse layers of our world. In 2014, she founded School of Shine as a value-based educational space for women who are tired of the ‘default life’ and crave personal freedom through self-expression for more purposeful living.

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