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China

Visitors from China and India Boost Israel’s Tourism

in Life, Culture & Sports/Tourism & Nature

Israeli tourism has experienced many losses in the past, and there is finally good news again. This past November, Israel saw an all-time high of 287,900 tourists, which is an increase of 38% since last November. Tourism Minister Yariv Levin mentions there were “intense marketing efforts directed especially at new countries like China and India,…

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Fast pace towards the Far East

in Economy & Innovation

Israel is heading eastwards, at least when it comes to economic ties. Chocolate giant Max Brenner (Strauss Group) launched their first shop in China this week. The new store in Beijing is the group’s latest move to gain foothold in foreign markets besides Europe while offering products from the company’s main production site in Bet…

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