Autonomous cars are driving Jerusalem

in Economy & Innovation

By the end of 2019, a fleet of partially autonomous cars will be travelling the roads of Jerusalem, Israel. It’s the latest news from Mobileye, an Israeli startup acquired by Intel, that leads about 70% of the autonomous driving market and advancing road safety. According to their website, Mobileye currently works with over 13 global automakers to make autonomous driving a reality, and over 25 million vehicles already use Mobileye technology to advance vehicle safety.

In a large advancement forward, Mobileye announced that they will partner with a European auto dealer to integrate their chip in 8 million cars by 2021. Mobileye is currently testing a partially automatic car, where the driver has about 10 seconds to regain control should systems fail.

The Jerusalem based startup is choosing to utilize the difficult roads in their hometown to test their technology, the Responsibility Sensitive Safety system in about 100 cars. The system uses a mathematical model to define safety standards in order to allow automatic reactions to dangerous situations. Each car includes 12 cameras to offer a 360-degree angle videos.

The reality of self-driving cars is happening, and perhaps it’s time to sit back and simply enjoy the ride.


Based in the startup city of Tel Aviv, Zo Flamenbaum is a writer and social entrepreneur who dedicates her time to mission-driven projects that empower connection between the many diverse layers of our world. In 2014, she founded School of Shine as a value-based educational space for women who are tired of the ‘default life’ and crave personal freedom through self-expression for more purposeful living.

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