Self-Driving Cars Hit the Road

in Economy & Innovation

A new stretch of highway near Herzliya, Israel is closed, not for construction, but for innovation. Five companies have taken over Road 531 to start testing their various self-driving car technologies. The 1.5-kilometer highway has three lanes in both directions and will be closed for two months while the companies are conducting trials.

The Ministry of Transport chose specific companies to invite to this testing period, which all share the innovative solutions they have created for making the driving experience more connected, more protected and safer overall. The companies are Mobileye, which was recently purchased by Intel and leading the development of vision technology for autonomous vehicles, Innoviz, which is testing remote-sensitive solutions for the mass market, Nexar, a community-based dashboard camera technology hoping to rid the world of car crashes, Argus Cyber Security, which protects connected cars, fleets and dealerships against vehicle hacking, and General Motors Israel, which is testing out their autonomous car technologies.

The road closure is also allowing trials for an Israeli company called Valerann, who is currently innovating a smart road solution which aims to accelerate information and connectivity, and provide a simple solution for smart transportation. Whatever trials and results are being run, Israel is driving the way forward when it comes the smart transport revolution.

Based in the startup city of Tel Aviv, Zo Flamenbaum is a writer and social entrepreneur who dedicates her time to mission-driven projects that empower connection between the many diverse layers of our world. In 2014, she founded School of Shine as a value-based educational space for women who are tired of the ‘default life’ and crave personal freedom through self-expression for more purposeful living.

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