MAGAZINE ABOUT LIFE IN ISRAEL

Author

Zo Flamenbaum

Zo Flamenbaum has 331 articles published.

Digital Farming Supports Crop Health

in Economy & Innovation/Health & Science

Imagine you’re a farmer who grows wheat, and with one snap of a picture, you could detect what was stunting its healthy growth. Taranis, a growing Israeli company, has invented a farming technology to support farmers around the world to take better care of their crops, and specifically to help prevent disease and pest infections.…

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National Library of Israel is Online

in Tourism & Nature

In the latest global culture project led by Google Arts & Culture, the National Library of Israel, and a number of its exhibitions, are now available to be seen across the world online. In their project called Once Upon A Try, Google aims to share “stories of invention and discovery,” and is partnering with NASA,…

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Jerusalem Marathon Breaks Records

in Life, Culture & Sports

In the hilliest and holiest city of Jerusalem, a record-breaking number of 40,000 runners took to the streets to run the 9th annual Jerusalem Marathon. On the March 15th Friday morning, these thousands, which included about 4,600 athletes who flew in from 80 countries specifically for the event, chose from six differing routes to take.…

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Ethiopian Israeli Film Shares Humor and Reality 

in Life, Culture & Sports

The first ever comedy, and commercial film, representing the life of the Israeli Ethiopian community has been released. “Lady Titi” was created by writer and director Esti Almo Wexler and her Israeli husband and film producer, Elad Wexler. The comedy, written in Hebrew and Amharic, tells the story of an Ethiopian man who is an…

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IKEA and McDonald’s Make Accessible Changes

in Life, Culture & Sports

IKEA, Israel’s most beloved homegoods stores, has collaborated with two nonprofit organizations, Access Israel and Milbat, to create furniture add-ons accessible for people with disabilities. Together, the three organizations are working on the initiative called ThisAbles, with the aim of better integrating people who live in Israel with disabilities, and creating a way for them…

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