MTV Award for Coldplay’s Up&Up

in Life, Culture & Sports

Coldplay’s Up&Up video won the MTV Visual Effects Award this week. The Israeli directors of the video clip with more than 75 million views on YouTube are the Israelis Gal Muggia and Vania Heymann.

Screenshot Coldplay Up&Up
Screenshot Coldplay Up&Up

“These are pretty prestigious awards in the world of music videos,” Muggia said. The artists used the ‘compositing’ technique that visually combines two story lines, such as people in a pool that is optically set in a washing machine, birds flying under water or a volcano that pops out popcorn.

Behind the scenes, Coldplay Up&Up Screenshot
Behind the scenes, Coldplay Up&Up Screenshot

Heymann and Muggia describe it as “a poignant, surrealist montage which alludes to contemporary issues.”

Coldplay’s lead vocalist, Chris Martin, has lauded the clip “one of the best videos people have made.”

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Middle East correspondent who is passionate about writing human interest stories. Published with: Spiegel Online, Bento, Welt, Welt am Sonntag, Zeit Online, Focus Online, Berliner Zeitung, dpa and others